Course Overview
This apprenticeship prepares you to become a Multi-Channel Marketer, working within an in-house marketing team or agency environment.
You’ll support the planning and delivery of marketing campaigns designed to raise awareness, build brand perception and drive business results. Working across digital and offline platforms, you’ll help create content, conduct market research, analyse campaign performance and coordinate marketing activity.
You’ll collaborate with internal teams and external suppliers while managing elements of marketing plans within agreed budgets. By the end of the programme, you’ll be confident contributing to multi-channel campaigns that deliver measurable impact.
Entry Requirements:
Maths and English at 4(C) or above
Course Highlights
Course Units
You could develop knowledge and practical skills in:
Marketing principles and customer engagement strategies
Market and customer research techniques
Content creation for digital and offline channels
Social media and digital campaign management
Analysing data and monitoring campaign performance
Using marketing software and CRM systems
Budget tracking and supplier coordination
Contributing to marketing strategy and planning
Understanding legal, ethical and regulatory frameworks
Course Breakdown
Course Structure
You will spend one day per week at Hull College, developing your knowledge of marketing strategy, campaign planning and digital tools.
The remaining four days per week will be spent with your employer, applying your skills to real marketing campaigns and business projects.
Progression & Next Steps
On completion, you can progress into continued employment with your current employer or further opportunities within marketing, digital communications and brand management roles.