Course Overview
This apprenticeship prepares you to become a Content Creator, producing engaging written, visual and audio content for a wide range of organisations.
Working across digital platforms, social media, print or broadcast, you’ll learn how to research, plan and create content that aligns with brand objectives and audience needs. Content Creators work to a brief, tailoring messaging to maximise engagement while meeting deadlines and budgets.
You’ll collaborate with marketing teams, clients and stakeholders, developing creativity alongside professional awareness of legal, ethical and regulatory considerations. By the end of the programme, you’ll be confident delivering high-quality content across multiple channels.
Entry Requirements:
Maths and English at 4(C) or above
Course Highlights
Course Units
You will develop knowledge and practical skills in:
Researching and planning content to meet a brief
Writing for different audiences and platforms
Producing audio and visual media content
Using digital tools and content creation software
Brand messaging and audience engagement strategies
Social media platform management
Legal, ethical and regulatory frameworks
Managing deadlines, budgets and stakeholder communication
Monitoring and evaluating content performance
Course Breakdown
Course Structure
You will spend one day per week at Hull College, developing your creative, technical and strategic content creation skills.
The remaining four days per week will be spent with your employer, producing real content and contributing to live marketing and communication campaigns.
Progression & Next Steps
On completion, you can progress into continued employment with your current employer or further opportunities within marketing, digital media, communications and creative industries.